Email Marketing Content Tips: How to Write Emails People Actually Read

Imagine waking up, scrolling through your inbox, and—bam—a subject line catches your eye. You click. You read. You laugh. You learn. You buy. And most importantly, you don’t hit “unsubscribe.”

That’s the power of email marketing done right. And yes, it’s possible. Welcome to ContentHub.guru’s definitive guide on creating email content that doesn’t just fill inboxes—it captivates them.

Because let’s be honest: most marketing emails? They’re boring. They scream “I’m trying to sell you something!” before you even get past the subject line. But with a little creativity, strategy, and our top-notch tips, you can transform your emails from forgettable to irresistible.

The Myth of Email Marketing

If you’ve been told “email is dead,” ignore it. Email is alive, thriving, and one of the highest ROI marketing channels in existence. For every dollar spent on email marketing, the average ROI is $42 (yes, you read that right).

Why? Because email lands directly in someone’s private space: their inbox. It’s personal, intimate, and—if done wrong—annoying. Done right? It’s powerful.

1. Subject Lines Are Your First Impression (and Probably the Only One)

Think of subject lines like dating profiles. You have seconds to make someone curious, intrigued, or entertained enough to click.

Tips from ContentHub.guru:

• Keep it short and punchy: Aim for 40–60 characters. People skim on mobile.

• Use curiosity wisely: “The secret to doubling your email opens in a week…”

• Add personalization: Include a first name or something relevant to the reader.

• Test, test, test: A/B testing subject lines is a marketer’s best friend.

Pro tip: If you write a subject line that makes you roll your eyes, it’s probably too boring for your readers.

2. Preheaders: The Unsung Hero

Your preheader text (the snippet you see after the subject line) is like the trailer of a movie. A bad trailer = no audience. A great trailer = more opens.

ContentHub.guru recommendation:

• Keep preheaders between 35–50 characters.

• Use them to complement the subject line, not repeat it.

• Hint at value: “Tips, templates, and tricks you’ll actually use.”

3. Writing the Body Copy: Make Every Word Count

You don’t have to write War and Peace. In fact, short, scannable content works best. Here’s how to structure your email like a pro:

• Hook first: Open with a problem or question. “Ever wondered why your emails get ignored?”

• Deliver value: Give tips, insights, or exclusive content. People stay for something they can use.

• Keep paragraphs short: 2–3 lines max. Mobile readers thank you.

• Use bullet points and subheaders: Break up walls of text. Scanning is the new reading.

• Write like a human: Avoid corporate jargon. Pretend you’re emailing a friend.

4. Call-to-Action (CTA): Tell Them What to Do

A CTA is the golden ticket of any email. Without it, your carefully crafted email is like a car without gas: all style, no movement.

ContentHub.guru CTA tips:

• Be clear and direct: “Download Your Free Guide” beats “Click Here.”

• Use action words: “Grab,” “Discover,” “Start.”

• Limit CTAs per email: 1–2 max. Too many choices = paralysis.

• Make it visually distinct: Buttons, bold colors, or whitespace around it.

5. Segment Your Audience

Not all readers are the same. Treating them like a monolith is a recipe for unsubscribes.

• Demographics: Age, location, job title.

• Behavioral: Past purchases, email engagement, website activity.

• Interests: What topics do they click on the most?

Segmented emails can increase open rates by 14.31% and click rates by 100.95%. That’s not hype—that’s strategy.

6. Timing and Frequency

When should you hit send? Too often = annoying. Too rare = forgotten.

Best practices from ContentHub.guru:

• Test send times: mornings vs. evenings, weekdays vs. weekends.

• Keep a predictable schedule: weekly, bi-weekly, or monthly newsletters.

• Respect your audience’s inbox: don’t spam. Less is more.

7. Design and Layout

Your email’s appearance matters almost as much as its words. People scan more than they read.

• Keep it mobile-friendly: 60%+ of emails are opened on mobile.

• Use images sparingly: They support, not replace text.

• Whitespace is your friend: Don’t cram everything together.

• Consistent branding: Fonts, colors, and logo make your emails recognizable.

8. Personalization Beyond Names

Personalization is more than just “Hey, Ron.” Think:

• Reference past purchases: “We thought you’d love this based on your last order.”

• Tailor content by interest: newsletters that match reader preferences.

• Dynamic content: Show different blocks to different audience segments.

The more relevant your email feels, the more likely people will engage instead of delete.

9. Test, Analyze, Repeat

Even the pros at ContentHub.guru don’t assume every email is perfect the first time.

• Track open rates: Are people intrigued enough to click?

• Monitor click-through rates: Are your links compelling?

• Look at conversions: Did readers take the desired action?

• Adjust based on insights: Tweak subject lines, CTAs, or content tone.

Remember: Email marketing is part science, part art, and constant testing is key.

10. Avoid These Common Mistakes

• Overloading the email: Don’t cram 10 topics in one email.

• Ignoring mobile optimization: Tiny fonts and wide images are killers.

• Being too salesy: Provide value first, sell second.

• Skipping proofing: Typos and broken links = lost trust.

Bonus: Advanced ContentHub.guru Tips

1. Storytelling works: People remember stories, not stats.

2. Use social proof: Testimonials, reviews, and user stories boost credibility.

3. Experiment with humor or surprise: Emails that make someone smile get remembered.

4. Repurpose content: Blog posts, videos, or social snippets can be transformed into engaging emails.

Final Thoughts

Email marketing is a powerful tool, but only if your content is good enough to actually get read. At ContentHub.guru, we believe every email should educate, entertain, or inspire—preferably all three.

So the next time you sit down to draft an email, ask yourself:

• Will someone click this if it lands in their inbox?

• Will they read it all the way through?

• Will they feel better, smarter, or entertained after reading it?

If the answer is yes, congratulations—you just wrote an email that might actually work.

Because the inbox isn’t a graveyard—it’s a stage. And your content? It deserves to be a star.

ContentHub.guru tip: Start small, track your results, and never stop testing. Email marketing is a journey, and the audience is waiting.